Pricing

1. What is the cost for digital marketing for a small business in Saskatchewan?

A: Small businesses in Saskatchewan can expect a variety of digital marketing costs depending on the size of the business or the service needed. For example, at Burnaby Digital Media, you will see websites starting at $499, SEO services at $599 per month, and social media at $399 per month, with Google or Meta ads at $799 per campaign. Saskatoon or Regina small businesses usually receive a strong ROI when they spend $1,000 to $2,500 each month on SEO, content, and paid marketing. This total is actually much lower than spending on advertising in Saskatchewan for print or radio.

2. How long will it take for local SEO to show results for businesses in Saskatoon or Regina?

A: Businesses in Saskatchewan can expect results and improvement in their Google Business Profile and the Map Pack in around 4 to 8 weeks after starting local SEO with a professional company such as Burnaby Digital Media. Rankings for competitive keywords (like Instagram marketing or digital advertising in Regina or Saskatoon) can take around 3 to 6 months to show substantial improvement. Our local SEO support is designed to provide you with a compounding return over an extended period of time. After you have achieved a competitive ranking, additional months of work will make it extremely difficult for your local competitors to outrank you.

Q3. Do I need local SEO even if I have a website?

A. Absolutely. A website alone will provide zero visibility on Google’s local algorithms. It will never show up on Map Pack results, “near me” queries, and Google Business Profile queries. This is where the majority of customers in Saskatchewan will click first. Local SEO will provide Google with direction on your business’s locations (Saskatoon, Regina, Prince Albert, Warman, etc.), the services provided, and your ideal clients. Even a beautifully designed website made by Burnaby Digital Media will never blossom into its full potential in lead generation without local SEO.

Q4. How do SEO and Google Ads fit into one another?

A. SEO, Search Engine Optimising, is the long-term approach to ranking on Google and earning your business website organic clicks for free by improving both website content and technical and local boosting of the website authority. Google Ads, on the other hand, is a paid advertisement: you will have to pay per click for Google to place your website in the first position in the search. Google Ads provides businesses with fast lead generation; however, the long-term traffic solution rests on SEO. Burnaby Digital Media provides SEO and PPC management for $599 a month as a combined service for advertising within Google for a time and a maximum return out of SEO.

Q5: Is it possible for small businesses to take on national chains on Google?

A: Yes, local Google searches are primarily local-business friendly. This could include a physical business in Saskatchewan, real reviews, local citations, and relevant and recent content. An example could include a business in Saskatoon or a business in Regina that has correct and consistent use of Google Business Profile and local SEO and will be shown first for a service area, while national locations are third. This is a focus of Burnaby Digital Media, using local SEO to help small businesses in Saskatoon, Regina, Prince Albert, and Moose Jaw to bring results against larger competitors.

Q6: Do businesses need to have a social media presence on every platform?

A: No, instead you should focus energies on the 1 or 2 targeted platforms. For example, if you own a restaurant, you should probably focus on Facebook or Instagram. For a law firm, LinkedIn is the more appropriate platform. Burnaby Digital Media can help create social media management and consistency for the platforms that yield the most business for you for a starting fee of $399 a month.

Q7. What is the cost of running Google Ads for a small business in Saskatchewan?

A Google Ads monthly budget in the range of $1,000 to $3,000 tends to deliver good results for most Saskatchewan small businesses. Our minimum budget recommendation is $500/month. This amount gives Google’s AI Smart Bidding optimisation enough data to make good decisions. On top of the budget, we recommend an additional PPC management fee starting at $799 with a local Saskatoon agency, like Burnaby Digital Media, to alleviate the burden of managing the steep Google Ads learning curve as you make your PPC campaigns, select your keywords, and do ongoing work to make sure your cost per click is as low as possible.

Q8. How quickly will I see results from Google Ads?

A: It won’t take any longer than a few hours before you start receiving clicks and web traffic from a newly launched Google Ads campaign. Quality and legitimate leads represented by an actual phone call, a completed web form, or a request for a cost estimate start to arrive in your inbox within the first couple of weeks. Every cost per lead campaign requires additional optimisation for a further 60 to 90 days to get it where it needs to be. It helps that Burnaby Digital Media, in under 60 to 90 days, has a set procedure for managing Google Ads for maximum return on ad spend (ROAS) for their clients in Saskatoon and Regina.

Q9: Are Google Ads Better for Saskatchewan Businesses than Facebook Ads?

A: It is all about intent. Google Ads works best when a Saskatchewan consumer searches for your product; this can include emergency service providers, products that are urgent to buy, or professionals like lawyers and dentists. Building demand, raising brand awareness, and selling visual products among people that do not know they need your offering can be accomplished better via Facebook and Instagram ads (Meta Ads). The most thriving businesses in Regina and Saskatoon evaluate both options, and most benefit from both. This is why Burnaby Digital Media offers full-funnel ad strategies utilising Google Ads and Meta Ads that start at $799.

Q10: Can I Use Google Ads by Myself and Not Hire an Agency?

A: It is completely possible for anyone to do Google Ads, but it can be a taxing and steep learning curve with unfortunate consequences for wasting money on advertising. Many Saskatchewan business owners that we see at Burnaby Digital Media first tried out Google Ads on their own and lost money from poorly targeted ad campaigns and ad clicks from external clients that were out of their service area, and many moved to professionally offered PPC management. A big improvement in ROI is usually seen even in the first month or two of Google Ads that are managed by professionals, and the cost of offering this service is more than justified.

Q11. What is the distinction between Google Search advertising and SEO?

A: With Google Search advertising, you pay for every click, but the advantage is you will be able to see instant visibility on the first placement of your Google Search page. Search engine optimisation, or SEO, is also known as ‘organic marketing’ as you do not have to pay. However, you must be aware that it is an investment that will take time to yield results. This will be done mainly through content, technical improvements, local citations, and bolstering your authority. While Google Ads will give you results you can see right away, the results for SEO will take time but will be substantial and long-lasting. A comprehensive marketing strategy that includes both Google Ads and SEO will yield the most results. This is the strategy that we build for Saskatchewan businesses.

Q12. Do you think Google Ads is applicable to my industry in Saskatchewan?

A: Without a doubt. Everything from trades and home services to professional practices, including, but not limited to, healthcare, retail, restaurants, and online shopping, all have successful Google Ads in Saskatchewan. The only exceptions are cannabis, gambling, and financial products. Ads in those industries are much more regulated, but they can advertise if set up properly. Burnaby Digital Media is able to provide perspective on what you may see in your industry, as we have many successful Google Ads campaigns from Saskatoon, Regina, Prince Albert, Moose Jaw, Martensville, and Warman.