Question 1

What is the cost for digital marketing for a small business in Saskatchewan?

Accepted Answer

Small businesses in Saskatchewan can expect a variety of digital marketing costs depending on the size of the business or the service needed. For example, at Burnaby Digital Media, you will see websites starting at $499, SEO services at $599 per month, and social media at $399 per month, with Google or Meta ads at $799 per campaign.

Question 2

How long will it take for local SEO to show results for businesses in Saskatoon or Regina?

Accepted Answer

Businesses in Saskatchewan can expect results and improvement in their Google Business Profile and the Map Pack in around 4 to 8 weeks after starting local SEO with a professional company such as Burnaby Digital Media. Rankings for competitive keywords (like Instagram marketing or digital advertising in Regina or Saskatoon) can take around 3 to 6 months to show substantial improvement.

Question 3

Do I need local SEO even if I have a website?

Accepted Answer

Absolutely. A website alone will provide zero visibility on Google’s local algorithms. It will never show up on Map Pack results, “near me” queries, and Google Business Profile queries.

Question 4

How do SEO and Google Ads fit into one another?

Accepted Answer

SEO, Search Engine Optimising, is the long-term approach to ranking on Google and earning your business website organic clicks for free by improving both website content and technical and local boosting of the website authority.

Question 5

Is it possible for small businesses to take on national chains on Google?

Accepted Answer

Yes, local Google searches are primarily local-business friendly. This could include a physical business in Saskatchewan, real reviews, local citations, and relevant and recent content.

Question 6

Do businesses need to have a social media presence on every platform?

Accepted Answer

No, instead you should focus energies on the 1 or 2 targeted platforms. For example, if you own a restaurant, you should probably focus on Facebook or Instagram. For a law firm, LinkedIn is the more appropriate platform.

Question 7

What is the cost of running Google Ads for a small business in Saskatchewan?

Accepted Answer

A Google Ads monthly budget in the range of $1,000 to $3,000 tends to deliver good results for most Saskatchewan small businesses. Our minimum budget recommendation is $500/month.

Question 8

How quickly will I see results from Google Ads?

Accepted Answer

It won’t take any longer than a few hours before you start receiving clicks and web traffic from a newly launched Google Ads campaign. Quality and legitimate leads represented by an actual phone call, a completed web form, or a request for a cost estimate start to arrive in your inbox within the first couple of weeks.

Question 9

Are Google Ads Better for Saskatchewan Businesses than Facebook Ads?

Accepted Answer

It is all about intent. Google Ads works best when a Saskatchewan consumer searches for your product; this can include emergency service providers, products that are urgent to buy, or professionals like lawyers and dentists.

Question 10

Can I Use Google Ads by Myself and Not Hire an Agency?

Accepted Answer

It is completely possible for anyone to do Google Ads, but it can be a taxing and steep learning curve with unfortunate consequences for wasting money on advertising.

Question 11

What is the distinction between Google Search advertising and SEO?

Accepted Answer

With Google Search advertising, you pay for every click, but the advantage is you will be able to see instant visibility on the first placement of your Google Search page. Search engine optimisation, or SEO, is also known as ‘organic marketing’ as you do not have to pay.

Question 12

Do you think Google Ads is applicable to my industry in Saskatchewan?

Accepted Answer

Without a doubt. Everything from trades and home services to professional practices, including, but not limited to, healthcare, retail, restaurants, and online shopping, all have successful Google Ads in Saskatchewan.

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